About Me
Experienced C-Suite Marketing Leader
I am well-versed in both the operational nitty-gritty marketing and branding tasks and have had the pleasure to be tutored in P&L and financial strategic decision making through 13+ years of experience in bank insurance.
Below, you can find a few examples of recent contributions within European corporations.
As Chief Marketing Officer and member of the Executive Committee for Napoleon Sports & Casino, I was responsible for the full spectrum of marketing activities and its budget management including communication, branding, performance marketing/martech and advertising, leading teams of 25 talented professionals based in our offices across Europe.
Main focus areas are Performance Marketing (doubling FTDs, improving new churn to all time low) andthe refresh of the Napoleon brand & architecture which we will be unleashing on the world soon, realigning the values of trust, innovation and local embeddedness into all our brand outings, both internal, external (PR to develop our brand as a thought leader in this polarizing sector) as in advertising. Showing high-impact change on our active playerbase by doubling the influx of new players between 2021 and 2022 while developing next-level data maturity in terms of LTV and the right levers to support long-term sustainable growth.
Scope within marketing is broad as it ranges from performance marketing, acquisition, external partnership, social media, communication, ATL advertising and CRM improvements including cross departmental ownership of specific customer segments.
The originators of the online flash sales business model (B2B2c), the Veepee group provides our tens of millions of members with access to the best brands at the best prices (with discounts up to 80%), generating around €4Bn revenue annually across 14 markets in Europe and LatAm under the Privalia and Veepee brands
As Chief Marketing Officer International Business and member of the Executive Committee for the North and South region, I was responsible for the B2C of these markets and brands (Denmark, Benelux, Germany, Austria, Poland, Switzerland, Italy, Spain) under the Vente-Privee umbrella (Veepee, Privalia), leading teams of 80 talented professionals based in our offices across Europe.
Main focus areas remain reinstalling the singularity of our specific brand and flash sales niche. Growing brandsplace and clearance volumes to complement our service offering and build a full brand supporting / boosting relationship.
Scope within marketing is broad as it ranges from performance marketing, acquisition, social media, communication and CRM improvements including Ux business ownership.
You can find my current CV below, feel free to reach out through linkedin.