The one-on-one template that helped reveal my blind spots Over the course of the last 20 years, I’ve had the pleasure to perform hundreds of 121s. Throughout the years I have met leaders and colleagues that were hyper-structured and also encountered the opposite of the spectrum in equal volumes. As a leader, a lot of your […]

When you add personalization, it remains a powerhouse. Photo by Stefano Pollio on Unsplash Most of you have probably heard the following statement before. E-mail marketing is basically spam and surely no-one worth it is reading your e-mail ads. Yet, in the company I work for (e-commerce industry), it is still the biggest attributed driver of business. […]

We went back to the drawing board and invested in our core services to play the long game instead. Photo by ThisisEngineering RAEng on Unsplash Have you ever pulled the plug out of a machine while it was performing its best work to date? I have, and I would love to show you why I think it […]

And why it’s still relevant even if it’s older than you Photo by Morning Brew on Unsplash The book I am referring too is called “The 22 Immutable Laws of Marketing” by Al Ries and Jack Trout. Every so often there is a book that strikes a chord and instead of keeping its gems in my handwritten […]

Steve Jobs and Muhammad Ali also had their knockdowns Photo by Hermes Rivera on Unsplash There’s a saying about anxious people. Whilst they think that they’re weak because they fall at some of the final hurdles, they’re actually much tougher than everyone else, who fall at the first. There’s another about a nurse. She’s worked 16-hour […]

Photo by Justin Luebke on Unsplash Wage is not the ace of spades It was the summer of 2002. Tinkering with my formal white shirt, I sat hunched over in the carseat. After a last check I took off my ear ring and stepped out of the car. It was my third job interview that week. I […]

Do influencer marketing returns diminish with size? Photo by DISRUPTIVO on Unsplash Influencers are nothing new. They’ve been around since long before the dawn of advertising. Within my role I have had to work with the different ‘sizes’ of influencers in multiple countries in Europe, and although the results might sometimes surprise you in the positive sense, […]

Rational evolution instead of disruption Photo by Callum Shaw on Unsplash A few weeks ago I was scrolling through a list of cold-call invites on linked-in when one stood out. I received an invitation by Jake Bjorseth to appear on the CMO series of the trendsttrs podcast which aims to create a better understanding of Gen-Z. […]

Bootstrapped Marketing done right Photo by freestocks on Unsplash The Fashion Industry is far from new, but in 2020 you might consider it “improved”, as disruptive brands increasingly rely on innovation and intelligent marketing to remain competitive. Traditionally, fashion brands have been quite far removed from their consumers, instead retailing through stores that own the relationship and […]

Should more marketeers publish content on LinkedIn? Photo by Greg Bulla on Unsplash Over 675 million people have a profile on LinkedIn, the “professional social network.” In December 2016, Microsoft bought the platform and it began to transform from an online CV network to something more: a publishing platform. Even before then, articles were surfacing online […]