Which Marketing Approach Wins? Both styles of marketing have their pros and cons, and leaders need to ask themselves: Should we push, or should we pull? Outbound: Ah, campaigns. A classic approach to marketing, Push, or ‘Outbound’ marketing involves pushing your message out to as many people as possible via the usual mass-media channels: TV and […]

A firsthand view on the reality distortion field Have you ever wondered why sometimes a business has both a founder and a Chief Executive Officer? It’s not always possible for it to be the same person, and that’s all about someone’s style. We’re told over and over that Leaders > Managers, but the fact is […]

Through A Crisis, Too If you’re a marketer like me, you know having a strong, recognizable brand is important to your long-term success: a powerful brand makes your customers feel comfortable; at home, almost. But sometimes, and especially in times like these, lofty goals and aspirations go by the wayside in favor of short to mid-term […]

Which ones do I track and why ? Photo by chuttersnap on Unsplash Within my current role, I typically go over a ton of reports on a daily basis. I have read a lot of articles and also wondered in the past how other CMOs make decisions when it comes to structuring the marketing metrics mix in […]

And I will show you how it can do the same for you Photo by Émile Perron on Unsplash Although I get my fair share of questions on the shifting role of a CMO, the changes in digital marketing and automation, the role of content marketing, and the hype cycle in influencer marketing, and though I speak […]