Bootstrapped Marketing done right Photo by freestocks on Unsplash The Fashion Industry is far from new, but in 2020 you might consider it “improved”, as disruptive brands increasingly rely on innovation and intelligent marketing to remain competitive. Traditionally, fashion brands have been quite far removed from their consumers, instead retailing through stores that own the relationship and […]

Should more marketeers publish content on LinkedIn? Photo by Greg Bulla on Unsplash Over 675 million people have a profile on LinkedIn, the “professional social network.” In December 2016, Microsoft bought the platform and it began to transform from an online CV network to something more: a publishing platform. Even before then, articles were surfacing online […]

And not just because it is currently free Photo by Brooke Lark on Unsplash When people think of Google ads, they are typically thinking of the Adwords program, which shows text-based adverts at the top, side and bottom of Search Engine Results Pages (SERPs). However, all the way back in 2002, Google launched it’s Shopping program, […]

Focus on understanding and providing value instead Photo by Xuan Nguyen on Unsplash If you set out to prove you’re right, you’ll surely benefit from winning the argument, but what if I told you many people make someone else wrong in order to make themselves right; and that doesn’t really benefit anyone. Whether you’re a writer, reader, […]

The Pen is mightier than the Keyboard Photo by Aaron Burden on Unsplash I don’t know if many people will still remember the feeling at school when the teacher first allows you to upgrade from childlike pencil to mature pen, but I can tell you it was pretty glorious. Cursive penmanship is a dying art form, and […]

More and more execs are suffering from this, why? Photo by engin akyurt on Unsplash First identified in 1978 in a study on high-achieving women, Imposter Sydrome has risen to affect as many as 70% of workers (according to the journal of behavioural science) and is especially prevalent in executives. Source: Google Trends Searches for Imposter Syndrome have […]

Claim what is yours by bringing visitors back time and time again Photo by Clay Banks on Unsplash Times are tough right now. Businesses have got to squeeze each penny. This means lowering overhead and protecting revenue to grow cash reserves. One of the most cost-effective ways to do this in 2020 is through retargeting, also known […]