Photo by Justin Luebke on Unsplash Wage is not the ace of spades It was the summer of 2002. Tinkering with my formal white shirt, I sat hunched over in the carseat. After a last check I took off my ear ring and stepped out of the car. It was my third job interview that week. I […]

Do influencer marketing returns diminish with size? Photo by DISRUPTIVO on Unsplash Influencers are nothing new. They’ve been around since long before the dawn of advertising. Within my role I have had to work with the different ‘sizes’ of influencers in multiple countries in Europe, and although the results might sometimes surprise you in the positive sense, […]

Rational evolution instead of disruption Photo by Callum Shaw on Unsplash A few weeks ago I was scrolling through a list of cold-call invites on linked-in when one stood out. I received an invitation by Jake Bjorseth to appear on the CMO series of the trendsttrs podcast which aims to create a better understanding of Gen-Z. […]