When you add personalization, it remains a powerhouse. Photo by Stefano Pollio on Unsplash Most of you have probably heard the following statement before. E-mail marketing is basically spam and surely no-one worth it is reading your e-mail ads. Yet, in the company I work for (e-commerce industry), it is still the biggest attributed driver of business. […]

We went back to the drawing board and invested in our core services to play the long game instead. Photo by ThisisEngineering RAEng on Unsplash Have you ever pulled the plug out of a machine while it was performing its best work to date? I have, and I would love to show you why I think it […]