And not just because it is currently free Photo by Brooke Lark on Unsplash When people think of Google ads, they are typically thinking of the Adwords program, which shows text-based adverts at the top, side and bottom of Search Engine Results Pages (SERPs). However, all the way back in 2002, Google launched it’s Shopping program, […]
Focus on understanding and providing value instead Photo by Xuan Nguyen on Unsplash If you set out to prove you’re right, you’ll surely benefit from winning the argument, but what if I told you many people make someone else wrong in order to make themselves right; and that doesn’t really benefit anyone. Whether you’re a writer, reader, […]
The Pen is mightier than the Keyboard Photo by Aaron Burden on Unsplash I don’t know if many people will still remember the feeling at school when the teacher first allows you to upgrade from childlike pencil to mature pen, but I can tell you it was pretty glorious. Cursive penmanship is a dying art form, and […]
More and more execs are suffering from this, why? Photo by engin akyurt on Unsplash First identified in 1978 in a study on high-achieving women, Imposter Sydrome has risen to affect as many as 70% of workers (according to the journal of behavioural science) and is especially prevalent in executives. Source: Google Trends Searches for Imposter Syndrome have […]
Claim what is yours by bringing visitors back time and time again Photo by Clay Banks on Unsplash Times are tough right now. Businesses have got to squeeze each penny. This means lowering overhead and protecting revenue to grow cash reserves. One of the most cost-effective ways to do this in 2020 is through retargeting, also known […]
Which Marketing Approach Wins? Both styles of marketing have their pros and cons, and leaders need to ask themselves: Should we push, or should we pull? Outbound: Ah, campaigns. A classic approach to marketing, Push, or ‘Outbound’ marketing involves pushing your message out to as many people as possible via the usual mass-media channels: TV and […]
A firsthand view on the reality distortion field Have you ever wondered why sometimes a business has both a founder and a Chief Executive Officer? It’s not always possible for it to be the same person, and that’s all about someone’s style. We’re told over and over that Leaders > Managers, but the fact is […]
Through A Crisis, Too If you’re a marketer like me, you know having a strong, recognizable brand is important to your long-term success: a powerful brand makes your customers feel comfortable; at home, almost. But sometimes, and especially in times like these, lofty goals and aspirations go by the wayside in favor of short to mid-term […]
Which ones do I track and why ? Photo by chuttersnap on Unsplash Within my current role, I typically go over a ton of reports on a daily basis. I have read a lot of articles and also wondered in the past how other CMOs make decisions when it comes to structuring the marketing metrics mix in […]
And I will show you how it can do the same for you Photo by Émile Perron on Unsplash Although I get my fair share of questions on the shifting role of a CMO, the changes in digital marketing and automation, the role of content marketing, and the hype cycle in influencer marketing, and though I speak […]